Loyalty

Every step with Dolci Firme is recognised.
Every purchase brings you closer to a more considered, more rewarding experience.

La Dolce Fedeltà celebrates Italian craftsmanship with thoughtful rewards, exclusive access and personalised service — both in-store and online. Join La Dolce Fedeltà

Join La Dolce Fedeltà and receive $50 off your first full-price purchase. Use Code MD50 at checkout 

Join
Create your account online or in-store

Earn
Receive 1 point for every $1 spent

Redeem
Rewards are applied seamlessly at checkout

Rise
Your annual spend unlocks elevated tiers

A journey through Italian elegance

Each tier of La Dolce Fedeltà offers a more elevated and personal experience.

CONTESSA — Entry Tier
Your introduction to the house

  • 1 point per $1 spent
  • $30 birthday credit
  • Early access to new collections
  • Invitations to styling events
  • $50 Welcome Gift 

BARONESSA — Spend $1500 / Year
Refined, considered luxury

  • Priority access to new arrivals
  • Complimentary annual heel tips
  • Seasonal lookbook
  • Invitations to private shopping evenings
  • Reserve-in-store service
  • Express shipping during key launches (online)
  • $50 birthday credit

MARCHESA — Spend $3,000 / Year
An elevated, personal experience

  • $75 birthday credit
  • $100 anniversary credit
  • After-hours private appointments
  • Personal styling via WhatsApp
  • Pre-launch access to Italian limited editions
  • Italian treat or prosecco on arrival
  • Virtual styling + express shipping (online)

REGINA — Spend $5,000+ / Year
Where loyalty becomes luxury

  • Dedicated Dolci Firme stylist
  • Invitation-only showroom previews
  • Annual luxury gift
  • Priority access to limited-edition colourways
  • Complimentary express shipping
  • First access to Italian capsule releases
  • $150 birthday credit 

“RISERVATA” (Invite Only)  A quieter, more personal experience — reserved for those closest to the company.

Italian luxury, delivered beautifully

Wherever you are, your experience remains personal.

  • Priority access to new collections
  • Virtual styling consultations
  • Express shipping privileges
  • Private online shopping events

Q&As

When does my loyalty spend begin?
From the moment you join, every purchase contributes to your tier.

Do previous purchases count?
The program begins from your join date to ensure fairness.

Do my points expire?
Points remain active while your account is active.

How long do tiers last?
Tiers are based on a rolling 12-month period.

 

Enter the world of Italian elegance

Join La Dolce Fedeltà today and enjoy a more rewarding way to shop.

JOIN NOW